Any of the marketing tools require a carefully crafted plan to use. It is important from the very beginning to determine the goals (achievable and measurable), the budget, as well as the list of tools to be used. In the case of advertising, a careful study of the campaign plan is also necessary, and for this, it is necessary to develop an advertising strategy.
For each task, it is necessary to take into account not only the goals set, but also previous advertising (and not only) communications with the target audience, and the promotion methods used, which also affect the result.
Goals of advertising campaigns
Goal setting is the main step in strategy development. It is important not just to abstractly list the desired results: more traffic, increase coverage, etc., but to form accurate figures in numbers that will be tied to certain periods. Let’s consider the main indicators that can be influenced through advertising.
- Reach and brand awareness.
- The number of visitors to the site.
- The number of buyers of a particular product or service.
- brand reputation.
How much does it cost to develop an advertising strategy? Each agency and marketer has its pricing system. In Fevitex, this service is mandatory when promoting a resource, and therefore you get it for free when ordering services for setting up an advertising campaign or complex website promotion.
The development and implementation of an advertising strategy includes the following steps:
Types of advertising campaigns
The development of a marketing advertising strategy is necessary both for the use of one advertising channel and the whole complex, which may include: various types of contextual advertising; targeted advertising in social networks; advertising integration in video blogs and public posts; teasers. If you need a really high-quality study of the strategy, our specialists can help you.
